Blackpink's Jennie Unveils Fashion Venture: ODD Atelier's Stylish Debut

Discover Jennie from Blackpink's ODD Atelier: K-pop meets avant-garde fashion! Join the trendsetting movement with Jennie's stylish creations.

Renowned for her impeccable style and influential fashion presence, Blackpink's Jennie has ventured into an exciting new chapter with the launch of her fashion label, ODD Atelier.

In a heartfelt Instagram announcement in November 2023, Jennie expressed her gratitude for the accomplishments of the year and shared her excitement for the future. She revealed her solo journey for 2024 with the creation of her own company, ODD Atelier (OA). Jennie's message to fans conveyed her appreciation and anticipation, stating, "Please send lots of love for my new start with OA and of course Blackpink. Thank you."

ODD Atelier wasted no time in making its mark in the fashion world. The brand quickly established its presence on Instagram, sharing its mission to "create new things that attract attention in a different way than what is usual or expected." The OA Instagram page offers insights into the brand's philosophy and aesthetics, teasing followers with glimpses of black hoodies featuring the brand's logo emblazoned on the back.

Jennie's foray into fashion with ODD Atelier holds significance in the broader context of K-pop stars' increasing influence in the fashion industry. These artists are evolving into pivotal figures, shaping trends and setting new standards in the world of fashion.

As Blackpink continues to dominate both the music and fashion realms, Jennie's ODD Atelier emerges as an exciting addition to the fashion landscape. Fans and fashion enthusiasts can anticipate witnessing the innovative and stylish creations that Jennie and OA have in store for the future, marking the beginning of a thrilling and transformative fashion journey.