Harrods Unveils Luxurious Expansion with Exclusive Swimwear and Eveningwear Havens

Discover luxury at Harrods with new dedicated swimwear & eveningwear zones! Shop the latest brands and designs in a sumptuous fashion haven.

Harrods, the iconic British retailer, has elevated its fashion experience with a notable expansion, unveiling two dedicated rooms covering 10,000 square feet. These exclusive spaces cater to the evolving preferences of its discerning clientele, focusing on holiday and swimwear, as well as evening and occasion wear, reaffirming Harrods' commitment to providing an unmatched shopping experience.

The decision for this strategic expansion stems from a remarkable surge in demand for eveningwear at Harrods. In the year 2021 alone, the luxury department store witnessed a remarkable 50% increase in this category, reflecting shifting customer preferences. The new rooms not only boast expansive dimensions but are also meticulously designed, featuring four spacious fitting rooms and a curated selection of 38 brands on the shop floor. This diverse offering ensures a personalized experience that caters to every customer's unique style and preferences.

Excitingly, Harrods welcomes six new brands to its fashion universe, including Koltson, Alex Perry, and the esteemed Greek couture house, Celia Kritharioti. Additionally, the inclusion of accessory brand Rodo enhances the array of choices available to the discerning Harrods shoppers. This introduction of fresh brands emphasizes Harrods' commitment to presenting diverse and dynamic fashion narratives to its esteemed clientele.

Simon Longland, the buying director for fashion at Harrods, underscores the contemporary appeal of these new spaces. He highlights their broad attraction, appealing to customers ranging from those seeking show-stopping looks for social events to sun-seekers preparing for a winter getaway.

The dedicated holiday and swim rooms feature permanent collections from esteemed brands like Missoni, Zimmermann, Eres, and Anya Hindmarch. Additionally, these spaces host long-term pop-ups, such as Pucci and Le Double J, providing customers with a dynamic and varied shopping experience.

Harrods' financial success mirrors the positive impact of its expanded fashion offerings. Reporting a significant increase in pre-tax profit, the company saw a rise of £131.3 million for the 52-week period ending in January 2023. Moreover, sales experienced an impressive 52% boost, reaching £994.1 million, showcasing a substantial improvement over the preceding year.