Karry Wang Embarks on a Stylish Journey with Furla as the Brand’s New Spokesperson

Discover Furla's Chinese New Year Capsule with Karry Wang as the new face! Embrace elegance with our orchid-inspired Candy Bag collection.

Renowned Italian luxury fashion house Furla has proudly welcomed Karry Wang, the dynamic young actor and singer of Gen Z, as their newest brand spokesperson. This exciting collaboration kicks off with Wang headlining the campaign for Furla’s Chinese New Year 2024 Special Capsule, titled “Out of blue, Win in orchid,” a collection inspired by orchids and infused with distinctively Chinese characteristics and hues, presented through the iconic Furla Candy Bag.

Wang, celebrated for his bright, confident, and optimistic demeanor, has made a mark with diverse character portrayals in films such as “Fallen Bridge” and “Homecoming.” Expressing his enthusiasm for joining the Furla family, Wang emphasizes that the brand represents more than just a bag—it's a form of self-expression. He notes, “The brand embodies a sense of originality and colorful soul while always remaining true to its heritage in Italian style and craftsmanship.”

Giorgio Presca, Furla’s CEO, underscores the brand’s inclusivity and recognizes the pivotal role of younger generations in its continued success. Presca anticipates that Karry Wang’s unique personal spirit and talent will infuse a fresh vibe into the brand, resonating particularly well with Chinese consumers and beyond. Presca states, “His attitude will match perfectly the FURLA’s brand concept of excellent quality, extraordinary creativity, and classic inheritance.”

This collaboration signifies Furla's connection with a younger audience while upholding its legacy of Italian elegance and innovative design. The partnership with Karry Wang is not just a meeting of minds but a celebration of style, creativity, and a bridge between generations.