Fendi's Spring/Summer 2024 Campaign Offers a Masterclass in Seasonal Transformation

Experience Fendi's SS2024 campaign: a tale of rejuvenation under azure skies, lensed by Meisel, with luxe bags and chic silhouettes.

As spring breathes new life into the air, Fendi's spring-summer 2024 campaign emerges as a vibrant celebration of this seasonal rebirth. Captured through the lens of renowned photographer Steven Meisel, the collection unfolds against a backdrop of endless blue skies, each piece radiating with renewed energy.

An ensemble cast of leading models, including Anok Yai, Liu Wen, Julia Nobis, Imaan Hammam, and Angelina Kendall, brings diversity and dynamism to the campaign. Fendi's iconic Baguette, chic Flip Bag, and avant-garde Origami take on new life in vivid hues, becoming the must-have treasures of the season from the luxury bag brand.

The apparel takes center stage with its clean lines and sophisticated silhouettes, expressing elegance through sleek overcoats, form-fitting knit dresses, and color-blocked jackets. Fendi's palette seamlessly blends earthy browns, serene blues, and radiant oranges, mirroring the natural awakening of spring.

Styled by Olivier Rizzo, each piece is paired with striking gloves and sculptural earrings, accentuating the Fendi woman's allure. Guido Palau's hairstyling perfectly complements the collection's aesthetic with slicked-back tresses, embodying a polished and unencumbered elegance. Completing the look, Pat McGrath's makeup artistry opts for a dewy, understated glam, adding the final touch of sophistication to the ensemble.