Blackpink's Jisoo Teams Up with Dyson: Redefining Beauty Standards

Dyson teams up with K-pop sensation Jisoo as the new face of luxury hair care, showcasing the innovative Airwrap™ for styles that radiate elegance.

In a dazzling move within the realm of high-end hair care, Dyson has proudly appointed Blackpink’s Jisoo as their newest ambassador. Renowned for her trailblazing style and global influence, Jisoo now brings her star power to one of the foremost technology companies in beauty appliances.

The recent photoshoot captures Jisoo effortlessly highlighting the transformative capabilities of the Dyson Airwrap™ multi-styler in Ceramic Pop. The South Korean singer and actress, already a prominent figure for renowned clothing brands such as Dior and Alo Yoga, now graces Dyson’s product line, meticulously crafted to produce a variety of styles while prioritizing hair health.

In one captivating shot, Jisoo radiates elegance in a pristine white dress, her long hair cascading in soft waves crafted by the Airwrap™. The other image showcases a striking contrast with a sleek, straight hairstyle paired with a classic black dress, underscoring the refined sophistication of the Dyson Airstrait.

Dyson's commitment to preserving hair health seamlessly aligns with Jisoo’s personal advocacy for natural beauty standards. Kathleen Pierce, Dyson Beauty President, articulates, “JISOO is an aspirational, modern, and timeless beauty who plays a pivotal role in celebrating natural beauty and elevating hair health.”

Expanding beyond her collaboration with Dyson, Jisoo has recently graced Dior’s Forever Skin Glow campaign, further solidifying her presence as a multifaceted icon in the world of fashion and beauty.