Marimekko Unveils Stunning Fall/Winter 2024 Collection at Copenhagen Fashion Week FW24

See bold prints & colors from Marimekko FW24/25 at Copenhagen FW! Experience the iconic fashion show highlighting sustainable, head-turning styles.

Today marked a momentous occasion in the fashion world as Marimekko, the renowned Finnish design house, unveiled its highly anticipated Fall/Winter 2024-2025 collection at Copenhagen Fashion Week. This event served as the grand finale for the 60th-anniversary celebration of Marimekko's iconic floral print, Unikko, showcasing the brand's enduring legacy of creativity and innovation.

Set against the backdrop of the National Gallery of Denmark, a historical 1800s building fused with modern architectural elements, the runway spectacle seamlessly merged the delicate beauty of Unikko with the utilitarian essence of contemporary design. Models strutted to the rhythm of female hip-hop anthems performed live by Copenhagen-based DJ Kaddi Sawaneh, infusing the show with a dynamic energy.

Marimekko's Fall/Winter 2024 collection is a captivating exploration of contrasts, juxtaposing abstract floral patterns with structural elements inspired by monolithic architecture. Timeless dress silhouettes and versatile everyday staples shared the spotlight, underscoring the brand's commitment to sustainable and adaptable fashion. Architectural 3D applique detailing and lustrous metallics intersected with sumptuous cashmere, creating a harmonious interplay of textures and materials.

The color palette was a rich tapestry of earthy tones, featuring hues of brown and burgundy alongside sophisticated greys, soft pinks, and accents of vibrant yellow. Each garment was meticulously crafted to seamlessly transition from day to night, offering versatility and elegance for diverse occasions and moods.

In a groundbreaking move, Marimekko also announced the debut of Marimekko Maridenim, marking the brand's entry into the denim market. Scheduled for release in August 2024, Maridenim offers high-quality jeans in three distinctive fits, each designed in accordance with The Jeans Redesign guidelines by the Ellen MacArthur Foundation.

Rebekka Bay, Creative Director at Marimekko, shared insights into the inspiration behind the collection, stating, "For the Fall/Winter 2024 season, we create a captivating play between opposites: past and present, concrete and delicate, and the idea of dressing up and dressing down." She also highlighted the significance of Marimekko Maridenim as a natural extension of the brand's lifestyle offering.

By participating in Copenhagen Fashion Week and adhering to its new Minimum Standards, Marimekko reaffirms its commitment to producing timeless and environmentally responsible fashion. The brand's embrace of the principles of the circular economy underscores its dedication to sustainability and innovation.

As the Fall/Winter 2024 collection and Marimekko Maridenim pave the way for a new era, Marimekko continues to push boundaries and redefine fashion, ensuring that the spirit of Unikko thrives in forward-thinking and eco-conscious design.