Alex Cooper and Matt Kaplan Heat Up Skims' Latest Bridal Campaign

Alex Cooper, the voice behind the wildly popular "Call Her Daddy" podcast, is gearing up for her walk down the aisle with Hollywood producer Matt Kaplan. The pair recently lit up the internet by featuring in a steamy campaign for Skims' newest addition, the Wedding Shop. The launch, which took place on a Monday, introduced a line of bridal wear that includes everything from romantic corsets and chic dresses to lacy undergarments, embodying the essence of modern bridal fashion.

At 29, Cooper embodies the spirit of a 1960s Vegas bride in the campaign images, her gaze accentuated with bold mascara beneath her lashes, and her blond locks fashioned into a beehive-inspired look. Her enthusiasm for both Skims and this particular campaign shines through as she shares her excitement, "I’ve always loved Skims, and I was so excited when they asked me to star in the campaign. Skims Wedding Shop is coming at the perfect moment, and to be a part of the launch ahead of my own wedding makes it such an extra fun celebration."

Reflecting on the collection itself, Cooper couldn't hide her anticipation for the wedding and the honeymoon, saying, "The Wedding Shop collections are beautiful, and I can’t wait to wear so many of the pieces during my wedding weekend and on my honeymoon."

Captured by the lens of Ellen von Unwerth, the campaign images exude intimacy and affection, showcasing Cooper and Kaplan, 39, in tender moments with their dog Henry, and Cooper stunning in bridal lingerie. From a white bra and lacy underwear to a white lace onesie, the visuals encapsulate the joy and sensuality of the bridal experience. Cooper's transformation continues as she is seen in a satin corset, oozing glamour on a couch next to Kaplan, and in satin underwear bearing the playful declaration "future wifey."

Skims Wedding Shop made its debut on March 28 at 12 p.m. ET, available on Skims.com, marking a new chapter not only for the brand but for Cooper herself as she steps into marriage with Kaplan. This campaign merges the anticipation of nuptials with fashion-forward bridal wear, setting a vibrant tone for brides-to-be everywhere.