FKA Twigs Shines in Viral Post-it Note Dress on British Vogue's New Era Cover

Dive into British Vogue's fresh era with Chioma Nnadi's debut cover featuring FKA Twigs in the viral 'Post-it dress'.

In an iconic move marking the beginning of a new era at British Vogue, the newly appointed head of editorial content, Chioma Nnadi, chose singer FKA Twigs to grace her first cover, dressed in the now-infamous lemon yellow Loewe gown. This gown, which became a viral sensation after Aubrey Plaza wore it to the Emmys, has sparked numerous memes and comparisons due to its unique square bodice, drawing likenesses to a Post-it note, a paper bag, and even a Kraft cheese slice.

(Left) Audrey Plaza wears the Loewe dress to the Emmys. (Right) FKA Twigs wears the dress on the front cover of Vogue

The April issue of British Vogue not only showcases this striking dress but also symbolizes a significant transition within the magazine's leadership, with Nnadi stepping in to fill the shoes left by Edward Enninful. Returning to London after two decades in New York, where she honed her editorial skills as the editor of Vogue.com, Nnadi's homecoming is steeped in personal and professional significance. In her editor’s letter, she reflects on the unchanging, vibrant energy of London, a city renowned for its creativity and resilience.

FKA Twigs swings on a pole and poses inside a red telephone box in Vogue's April issue

Choosing FKA Twigs as the cover star was, for Nnadi, a straightforward decision. Twigs embodies the modern British eccentric, a person who thrives on uniqueness and celebrates the joy of fashion. The photoshoot, set against quintessentially British backdrops, further underscores Twigs' connection to her roots, featuring her in dynamic poses inside a red telephone box and atop a black cab with London’s architecture framing the scene.

The dress went viral after social media users said the front looked similar to a post it note. Parodies included a reference to a famous Sex and the City episode (left)

Aside from her striking presence in the fashion world, Twigs has also been at the forefront of discussions around artistic freedom and expression. Recently embroiled in controversy over a Calvin Klein advertisement deemed overly sexualised by the Advertising Standards Authority—a decision that was later retracted—Twigs continues to push boundaries and spark conversations.

In her interview with Vogue, Twigs introduces "eusexia," a term she coined to encapsulate a feeling of euphoric connection, akin to becoming one with a lover. This concept, born from her experiences and reflective of her innovative spirit, titles a track on her latest album, offering a glimpse into the depth of her artistry and the personal narratives that influence her work.

This British Vogue cover not only highlights a pivotal moment in the magazine's history but also celebrates the essence of British creativity, as embodied by FKA Twigs, set against the backdrop of London's enduring charm.