Gucci Eyewear Unveils Glamorous Spring/Summer 2024 Campaign in Milan

Experience Gucci's SS24 Eyewear: A blend of timeless chic & modern trends, starring Alia Bhatt & Ni Ni, styled by fashion's finest in Milan.

Gucci has officially unveiled its highly anticipated Spring/Summer 2024 eyewear campaign, marking a glamorous celebration in the heart of Milan. This year's campaign shines a spotlight on the brand's distinguished ambassadors Alia Bhatt, Ni Ni, and model Vittoria Ceretti, setting the stage for an exquisite showcase of the latest in eyewear fashion. Under the creative genius of Sabato De Sarno and through the lens of renowned photographer David Sims, the campaign is a visual feast that introduces a myriad of eyewear styles, each embodying the essence of Gucci's innovative spirit.

Following the buzz of Sabato De Sarno’s Fall 2024 collection at Milan Fashion Week, the eyewear campaign serves as a seamless extension of Gucci's latest fashion narrative, weaving in the themes and aesthetics that captivated the audience on the runway. Among the standout pieces are the crystal-embellished cat-eye sunglasses that dazzle with sophistication, alongside the charming retro allure of rectangular frames that echo a bygone era yet feel entirely contemporary.

Not to be overlooked, the campaign also features the timeless elegance of transparent sunglasses, boasting gradient-colored lenses or the classic beauty of tortoise print frames. These designs are not merely accessories but statements of style, promising to elevate the Gucci woman's look with an air of effortless chic and undeniable glamour.

The eyewear collection takes center stage against a meticulously curated backdrop of essential wardrobe pieces. From the sleek leather jackets and casual tank tops to the timeless classic button-up shirts and cozy hoodies, each item is styled to perfection by Alastair McKimm, enhancing the eyewear's allure.

Artistic director Riccardo Zanola adds an additional layer of depth to the campaign, marrying Gucci's iconic style with modern trends in a series of images that underscore the brand's commitment to innovation. Through this campaign, Gucci reaffirms its position at the forefront of the fashion industry's evolution, promising a season of unmatched elegance and style that will undoubtedly captivate fashion enthusiasts around the globe.