Keds' Spring 2024 Campaign Celebrates Classic Style with Christy Turlington Burns and Grace Burns

Discover Keds' Champion sneaker in a fresh light with Christy Turlington Burns & Grace Burns in the inspiring 2024 campaign for style & philanthropy.

Keds is stepping into spring 2024 with a fresh campaign that spotlights its iconic Champion sneaker, featuring the esteemed mother-daughter duo of Christy Turlington Burns and Grace Burns. This new campaign celebrates the timeless appeal of the Champion sneaker, a staple in the Keds collection, through the lens of familial bonds and shared values.

Christy Turlington Burns, renowned for her work as a global maternal health advocate and her legendary modeling career, joins forces with her daughter Grace, an aspiring writer, model, and NYU student, to bring a personal touch to the campaign. The duo is captured in candid moments, sporting various colorways of the Champion sneaker paired with casual, everyday looks, embodying the sneaker's versatility and classic style.

In a move that goes beyond fashion, Keds announces a partnership with Every Mother Counts, the nonprofit organization founded by Christy Turlington Burns, as part of the campaign. This collaboration aims to support the mission of making pregnancy and childbirth safe for all mothers around the globe, emphasizing Keds' commitment to social responsibility and empowerment.

Christy Turlington Burns expresses her enthusiasm for the campaign, highlighting the significance of working alongside her daughter Grace, who inspires her advocacy work. She appreciates Keds' support for Every Mother Counts and the collective efforts to ensure accessible, respectful maternity care for women everywhere.

Keds, a brand synonymous with classic American style and female empowerment, finds perfect representatives in Christy and Grace Burns. Their effortless elegance and commitment to meaningful causes reflect the brand's ethos, making them ideal ambassadors for the Spring 2024 campaign.

Jennifer Lynch, GM and VP at Keds, shares her excitement about the collaboration, stating that Christy and Grace embody the brand's classic style and values. Keds, being a brand led predominantly by women, takes pride in aligning itself with individuals and organizations that advocate for equity and empowerment, especially in the realm of maternal health.

Since its founding in 1916, Keds has been at the forefront of women's footwear, introducing the world to the Champion sneaker, the first shoe designed specifically for women. Over the past 15 years, Keds has forged partnerships with influential figures, brands, and organizations, including Taylor Swift, Kate Spade, and Major League Baseball, among others. The brand's recent collaboration with Staud, inspired by the sport of pickleball, showcases Keds' ongoing commitment to innovative design and cultural relevance.

The Spring 2024 campaign featuring Christy Turlington Burns and Grace Burns marks another chapter in Keds' long history of celebrating women, style, and social impact, reinforcing its position as a timeless and socially conscious brand in the fashion industry.