NewJeans' Hanni Crowned UGG's Global Ambassador for 2024

In a significant partnership, UGG has named NewJeans member Hanni as their global ambassador for the year 2024, marking a fresh direction for the brand with a vibrant campaign. This collaboration introduces UGG's latest collection, featuring summer essentials such as the GoldenGlow and Stratus Sandals, as well as the Venture Daze Clog and Slide. The campaign reimagines everyday routines into a series of unique and adventurous experiences, all styled and embarked upon by Hanni.

Hanni shared her excitement about the collaboration, reflecting on her personal connection to UGG from her younger years. "UGG is a brand that I have grown up with and holds a special place in my memories. Becoming their Global Ambassador is a dream come true. I'm overwhelmed with gratitude and can't wait to express my love for UGG with everyone," Hanni expressed.

UGG's enthusiasm for their new ambassador matches Hanni's. Anne Spangenberg, UGG's president, voiced her pleasure in welcoming Hanni to the UGG family. "Hanni embodies the style and authenticity UGG stands for, making her the perfect representative for our brand. Her ability to connect with fans and inspire individuality aligns with UGG's core values," Spangenberg stated.

This partnership signals UGG's commitment to embracing diverse styles and personalities, with Hanni at the forefront of this exciting new chapter. Fans of both NewJeans and UGG can look forward to an innovative blend of fashion and personal expression in this latest collaboration.