Swarovski Dives into the Mythical for Spring/Summer 2024

Dive into Swarovski's Spring/Summer 2024 campaign, where myth meets mermaidcore with supermodels & shimmering marine-inspired jewels.

Swarovski embarks on an enchanting journey into the mythical for its Spring/Summer 2024 campaign, capturing the essence of Venus and the trending mermaidcore aesthetic. The campaign, featuring supermodels Irina Shayk, Karlie Kloss, Fei Fei Sun, Imaan Hammam, and Abby Champion, breathes life into this underwater fantasy through a series of captivating studio images captured by the iconic photographer Steven Meisel. Under the creative vision of Giovanna Engelbert, Swarovski unveils its latest collection inspired by the mesmerizing depths of an underwater universe.

Reimagining the timeless archetype of Venus, Engelbert infuses the campaign with a modern twist that speaks to contemporary ideals of elegance, empowerment, creativity, and grace. The models, embodying these principles, showcase Swarovski’s exquisite crystal and pearl jewelry, adorned with marine motifs like seashells and starfish. The collection's rich color palette, featuring shades of pinks, blues, and silvers, evokes the serene beauty of the ocean, enhancing the thematic resonance of the campaign.

The cohesion of the campaign’s aesthetic is further amplified by stylist Karl Templer’s selections, which perfectly complement the aquatic theme. Hairstylist Guido Palau and makeup artist Pat McGrath complete the mermaid illusion with wet-look hairstyles and dewy makeup, rounding off a campaign that not only highlights Swarovski's mastery in jewelry but also its commitment to capturing the imagination through thematic storytelling.