Tiffany & Co. Unveils "With Love, Since 1837" Campaign: A Tribute to Gene Moore's Iconic Windows

Tiffany & Co. has launched an enchanting new campaign titled “With Love, Since 1837,” which serves as a vibrant homage to the brand's storied past and its bright future. At the heart of this campaign is the celebration of Gene Moore's legendary contributions as a window designer, whose innovative and captivating displays have left a lasting mark on Tiffany’s visual identity.

The campaign weaves together a tapestry of Tiffany's most beloved collections, such as the Lock, T, Knot, HardWear, Sixteen Stone, and the iconic Tiffany Setting. Each piece within these collections is brought to life through a series of visually arresting vignettes, directly inspired by Moore's imaginative window designs that have enchanted Tiffany's patrons for decades.

Photographer and director Dan Tobin Smith, together with set designer Rachel Thomas, breathes life into these vignettes, merging modern photographic techniques with the whimsical and timeless essence of Moore's designs. The campaign stands out for its creative ingenuity, showcasing a series of scale models and optical illusions that have been meticulously crafted to minimize the need for digital post-production. This approach not only pays homage to Moore’s hands-on creativity but also highlights Tiffany & Co.’s commitment to blending tradition with innovation.

A collaboration with TBWA\Chiat\Day LA brings additional creative firepower to the campaign, underscoring love as the enduring motif that has intertwined with Tiffany’s legacy since its inception. The campaign narratives, from the Lock bracelet’s nod to vintage elegance to the HardWear collection’s bold and industrial charm, all echo the brand’s foundational belief in love's timeless allure.

“With Love, Since 1837” is more than a campaign; it is an invitation to explore Tiffany’s rich heritage and its continuous innovation. Fans of the brand and newcomers alike are encouraged to immerse themselves in the campaign, available across Tiffany's print, digital platforms, and the official website, tiffany.com.