Vittoria Ceretti Embodies the Elemental Elegance of Pucci's Very Vivara 2024 Collection

Discover Pucci's Very Vivara 2024, where Vittoria Ceretti shines in bold prints, luxurious fabrics & timeless elegance, captured by Mario Sorrenti.

Embracing the dynamic essence of nature and the artful blend of geometric and organic motifs, the Pucci Very Vivara 2024 collection, envisioned by Camille Miceli, presents a fresh perspective on luxury and style. With the elemental force of water as its inspiration, the collection revisits the iconic Vivara print, first introduced in 1965, and infuses it with new life and vibrancy.

Supermodel Vittoria Ceretti is the face of the collection, captured by renowned fashion photographer Mario Sorrenti. Through Sorrenti’s lens, Ceretti brings the reimagined Vivara print to life, echoing the collection's homage to the natural world's beauty and power. The campaign's imagery, styled by Jacob K and with creative direction by Al Dente, showcases the fusion of art and fashion that defines the Very Vivara collection.

Highlighting the collection is the Pucci Yummy Bag, a standout accessory that embodies the season's theme with its captivating mix of colors and patterns. This piece, along with the rest of the collection, demonstrates Pucci's commitment to optical allure and elegance.

The Very Vivara collection offers a luxurious array of women’s dresses and exclusive accessories, each piece paying tribute to the Vivara print's iconic geometric shapes and vivid colors. Applied meticulously to high-quality fabrics, the print transforms each garment into a unique work of art.

Extending beyond dresses, the collection features elegant caftans, colorful tops, and skirts refined with gabardine details, designed to satisfy the Pucci woman's desire for comfort styled with sophistication. Accessories, including sophisticated bags and sandals with curvaceous heels, draw inspiration from the iconic Marmo print, complementing the clothing line.

The collection also caters to men, offering trendy blousons and sophisticated denim that strike a perfect balance between casual and chic. Additionally, exclusive jewelry pieces, from dynamic disc cascades to intricate chains, add a contemporary touch to the Pucci heritage.

The Pucci Very Vivara 2024 collection is a celebration of the vintage allure of the 1960s, blending modern silhouettes with innovative fabrics to flatter every figure. It invites fashion enthusiasts to combine modern aesthetics with traditional elegance, showcasing a line that is both timeless and contemporary.