Closed Unveils Summer 2024 Campaign: A Denim Odyssey

Introducing the summer 2024 collection, Closed cements its reputation as a beacon of denim innovation, marrying comfort with casual sophistication. This season's campaign is a testament to the timeless appeal of light and medium-washed denim, brought to life by the effortless elegance of model Andreea Diaconu. Captured by the lens of Bibi Cornejo Borthwick, the visuals are a study in simplicity and ease, set against a pristine white background that brings the fabric's texture and the play of light and shadow into sharp relief.

A plush rug underfoot contrasts with the denim's rugged charm, hinting at the luxurious comfort and softness Closed is known for. The campaign's minimalistic approach, devoid of distractions, highlights the denim's understated cool, making each piece a statement of refined casual style. Styled by Jane How, the collection features an array of denim essentials, from effortlessly chic jean jackets to relaxed trousers, all paired with crisp shirting to underscore denim's versatile allure.

Andreea Diaconu, fresh from her role in Mackage fall campaign, epitomizes relaxed chic, presenting the new season's offerings with an accessibility and natural grace that resonate deeply with Closed's laid-back aesthetic. The beauty narrative of the campaign, envisioned by hairstylist Claire Grech and makeup artist Celia Burton, is all about simplicity. Diaconu's tousled hair and minimalist makeup reflect the collection's core philosophy: denim as the ultimate expression of casual, unpretentious elegance, perfectly suited for summer's relaxed vibe.