Danielle of NewJeans: Glowing Global Ambassador and W Korea's Digital Muse

K-pop sensation Danielle graces W Korea's April cover in Celine by Hedi Slimane & shines as the brand's new global ambassador.

Danielle, a standout member of the sensational K-pop group NewJeans, recently lit up the digital space as the cover star of W Korea Magazine's April 2024 edition. Captured by the lens of renowned fashion photographer Peter Ash Lee, the digital cover story is a visual feast that showcases Danielle's striking beauty and undeniable charm. Styled by Yumi Choi, with Shin Kim at the helm as the fashion director, the shoot is a perfect blend of contemporary style and timeless elegance. The team, completed by hair stylist Lee Hyejin and makeup artist Lee Nakyeum, highlighted Danielle's natural beauty, featuring her in select pieces from Celine by Hedi Slimane, signaling a new high in her fashion journey.

This cover story comes at a significant moment, as Celine, the illustrious French luxury brand, has proudly announced Danielle as its newest global ambassador. The announcement, which took the internet by storm on March 22, was accompanied by a mesmerizing image of Danielle, marking a fresh and exciting chapter for both Danielle and Celine. "Celine is pleased to announce that Danielle from NewJeans will represent the house as global ambassador," read the statement from Celine, reflecting the brand's enthusiasm for this dynamic collaboration.

ADOR, Danielle's agency, shared in the excitement, hinting at a slew of diverse and vibrant activities lined up for Danielle in her prestigious new role. The agency anticipates a unique synergy that the partnership between Danielle and Celine is set to introduce to the global fashion landscape, promising an infusion of fresh energy and style.

This collaboration comes on the heels of NewJeans' remarkable achievements, including their recent accolade as Group of the Year at the 2024 Billboard Women in Music event. Furthermore, the IFPI recognized NewJeans as the eighth best-selling artist of 2023, a testament to their global appeal and the impactful music they produce.

Amidst these milestones, NewJeans is gearing up for an extraordinary event - their upcoming fan meeting at Tokyo Dome, titled ‘Bunnies Camp 2024 Tokyo Dome,’ scheduled for June 26-27. The event promises an ambitious 24-song setlist, featuring four new tracks, promising a memorable experience for fans. The inclusion of special guests like the popular Japanese duo YOASOBI, British singer-songwriter Rina Sawayama, and the acclaimed producer 250 as the opening DJ, who is behind hits like ‘Ditto’ and ‘Hype Boy,’ underscores the significance of this event, highlighting NewJeans' influence and popularity on the global music stage.