Fendi Unveils 2024 Fur Atelier Campaign: A Fusion of Tradition and Innovation

Fendi presents its latest campaign for the Fendi Fur Atelier 2024, showcasing the harmonious marriage of tradition and innovation under the creative direction of Kim Jones.

Fronted by the captivating Aylah Peterson and captured by the esteemed photographer Craig McDean, with styling by Rae Boxer, makeup by Siddhartha Simone, and hair by Ryan Mitchell, the campaign embodies the pinnacle of contemporary luxury.

At its core, the campaign embraces the ethos of "evolution without revolution." Kim Jones' vision for Fendi Furs pays homage to a century of artisanal craftsmanship while injecting fresh, modern perspectives. The outcome? Unforeseen marvels that challenge conventional norms and redefine creativity

Central to the campaign are Fendi's ethereal featherlike creations, a nod to the enduring legacy of Karl Lagerfeld. Crafted from delicate strips of fur on a lightweight foundation, these pieces reimagine luxury with their airy lightness, freeing wearers from cumbersome linings while radiating unmatched sophistication.