Gigi Hadid Dazzles in Bikini and Mermaid Hair for Victoria's Secret Summer 2024 Campaign

Dive into summer glamour with Gigi Hadid's mermaid waves & Victoria's Secret's bikinis alongside Ratajkowski & Co. in the sizzling 2024 Escape campaig

Get ready to dive into summer with Gigi Hadid making waves in style for Victoria's Secret.

After her memorable appearance in the 2023 The Tour fashion show, the 28-year-old supermodel returns to Victoria's Secret, starring in the Escape to Summer 2024 campaign, launched on April 17.

Teaming up with fellow muses Emily Ratajkowski, Paloma Elsesser, and Tina Kunakey, Hadid showcases the lingerie-style swimsuits and cover-ups from the seasonal collection, drawing inspiration from '90s and 2000s silhouettes.

Photographed by Mikael Jansson, Hadid flaunts her enviable abs in an array of swimwear, ranging from vibrant to daring designs.

In one captivating shot, she flaunts a one-piece featuring waist cutouts, while in another, she effortlessly models a textured emerald green bikini, capturing the essence of summer with a mid-dive pose into a pool.

Adding a touch of retro chic, Hadid revives fringe fashion, donning a push-up bikini top and bikini bottoms layered beneath a macramé cover skirt, all while showcasing her signature golden blonde mermaid waves, perfectly suited for the beachside ambiance.

Despite recently sporting a chic bob in March, Hadid's luscious locks in the campaign hint at an earlier shoot date.

The campaign also features Elsesser in a vibrant green two-piece, Ratajkowski in a sultry strappy bandeau paired with high-waist bottoms, and Kunakey exuding glam seaside vibes in a chain-link set, highlighting the diverse range of styles in the Victoria's Secret collection.