The Gucci Spring/Summer 2024 "Ancora" Campaign

The Gucci Spring/Summer 2024 campaign, titled "Ancora," marks a vibrant celebration that encapsulates life, passion, and humanity at its core. Sabato de Sarno, making his debut as Creative Director, collaborates with esteemed photographer David Sims to bring forth a campaign that perfectly embodies de Sarno's vision for the iconic brand. Sims, known for his significant contributions to fashion photography, brings a unique perspective that resonates deeply with de Sarno's aesthetic preferences, stemming from their first collaboration that sparked de Sarno's love for fashion.

This year’s campaign introduces a fresh cast of models, including Ana Ross, Fadia Ghaab, Jiahui Zhang, Nyajuok Gatdet, and Violet Hume, alongside male models Arthur Hargous and Prince Diamond. Violet Hume, in particular, stands out as the daughter of Kirsty Hume, a model who was a significant figure in Tom Ford’s revolutionary shows for Gucci in the 1990s. The campaign features these models in group settings that highlight a strong sense of unity and camaraderie, while individual portraits offer a more intimate look into the hedonic essence that Gucci has always celebrated, with some images provocatively using bags to cover the models' chests.

Sabato de Sarno’s first collection for Gucci signifies a pivotal moment in womenswear, embracing a return to sensuality and elegance while introducing modern interpretations that appeal to a diverse audience. The collection is an assortment of items ranging from branded hoodies and leather separates to daring shorts and relaxed baggy jeans, each designed to harmonize with the individual’s personal style. This approach not only marks a significant shift in fashion narratives but also reaffirms Gucci's commitment to diversity and inclusion in the fashion industry.