Jacquemus Makes Its Mark in the Middle East With New Dubai Mall Boutique

Experience Provence in Dubai! Discover Jacquemus' chic new boutique, blending French artistry with a modern twist.

Dubai is set to welcome a prestigious addition to its roster of elite luxury boutiques this week as Jacquemus, the renowned fashion house, unveils its first-ever Middle Eastern boutique at the Dubai Mall.

Designer Simon Porte Jacquemus expressed his excitement, stating, “I am thrilled to announce the opening of our first boutique in the Middle East, in the Dubai Mall. I am very happy to start this new chapter for the brand and continue its retail expansion worldwide. This opening is another step into a bigger partnership in the region. We are all looking forward to seeing what will be next.”

Spanning over 3,000 square feet, the boutique marks the brand’s third permanent store following the flagship store on Avenue Montaigne in Paris and another in Korea. It embodies the essence of Jacquemus's vision, reminiscent of his native Provence, featuring a subdued color palette and natural textures such as claystone facade, travertine, and wood.

Adorned with French artwork and decor, including pieces like the Croisillon dining chair by designer Jean Royère and Anduze pottery from the Le Chêne Vert workshop, the boutique exudes a distinctively chic ambiance.

Designed by Ellen van Loon and Giulio Margheri of AMO, the retail space boasts a warm, monochromatic backdrop that perfectly showcases Jacquemus's latest collections for both men and women. Characterized by curvilinear forms, broad arches, and asymmetric lines, the boutique mirrors the brand's signature playful style.

In partnership with Chalhoub Group, the opening of the boutique follows Jacquemus's launch of e-commerce in the region, further solidifying its presence in the Middle East and reinforcing its commitment to delivering luxury fashion experiences to discerning clientele.