Japan's Royal Family Embraces Social Media with New Instagram Account

Follow Japan's Imperial Family's new journey on Instagram. Get an exclusive glimpse into regal life and cultural engagements.

Japan's royal family has recently embarked on a new journey in the digital realm by launching their official Instagram account. This significant move marks the Imperial Household Agency's debut on social media, showcasing a modern approach to engaging with the public.

The account went live on Monday, capturing immediate attention with its inaugural post featuring Emperor Naruhito, Empress Masako, and their daughter, Princess Aiko. The introduction of the royal family to Instagram is not just a nod to contemporary times but also a strategic step towards making the monarchy more accessible and relatable to the global audience.

By Tuesday evening, the account witnessed an overwhelming response, amassing over 574,000 followers and enriching the platform with 19 additional images. These photos provide a glimpse into the royal family's life, depicting their participation in various formal engagements, such as greeting international dignitaries, presiding over award ceremonies, and visiting cultural exhibitions like the bonsai display at the Tokyo Metropolitan Art Museum.

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A post shared by 宮内庁/ Imperial Household Agency (@kunaicho_jp)

The content on the page remains highly curated, reflecting the polished and dignified image of Japan's monarchy. It steers clear of controversy, focusing instead on presenting the family's involvement in official duties and cultural events.

Princess Aiko, the 22-year-old daughter of Emperor Naruhito and Empress Masako, plays a significant role in the family's online presence. Despite not having personal social media accounts, Princess Aiko shares this platform with her parents, offering insights into her activities and interests. Although she is not in line to ascend the throne due to the traditional succession rules favoring male heirs, her active engagement in public affairs and leadership qualities are evident.

Following her recent graduation from Gakushuin University, where she studied Japanese language and literature, Princess Aiko is commencing her work with the Japanese Red Cross Society. Her focus is on supporting the survivors of natural disasters, underscoring her commitment to humanitarian causes and the welfare of the community.

This foray into social media by Japan's royal family symbolizes a blend of tradition and modernity, aiming to forge a closer connection with the people of Japan and the international community alike.