Ariana Grande Shines in Swarovski’s Glamorous Holiday 2024 Jewelry Campaign

Ariana Grande dazzles in Swarovski’s Holiday 2024 ad, "The Party of Dreams," blending Old Hollywood glam with modern edge.

Ariana Grande brings sparkle and charm to her debut campaign as a Swarovski ambassador in the jewelry brand’s Holiday 2024 ad, aptly named The Party of Dreams. Inspired by Marilyn Monroe’s iconic character in Gentlemen Prefer Blondes, this holiday scene radiates timeless glamour and luxury.

Photographed by the renowned duo Mert & Marcus, the campaign is filled with shimmering crystals, pink-hued backdrops, and captivating poses. Taking center stage is the coveted Millenia jewelry line, where chokers, bracelets, and earrings overflow with dazzling crystals that captivate the eye.

Grande also highlights the edgy Matrix line, a collection that features helix-inspired designs that twist and curve for a bold, contemporary look. Styled by fashion expert Mimi Cuttrell, Ariana pairs her sparkling jewelry with a chic little black dress and classic gloves.

The R.E.M. Beauty founder’s Hollywood-inspired look completes the ensemble, with a flirty cat eye and her signature high blonde ponytail channeling Old Hollywood allure. The campaign culminates in a short film where Grande, dressed in a silver gown, takes center stage, embodying true star power adorned in Swarovski.