Miu Miu Holiday 2024 Campaign: Irreverent Wonder with Emma Corrin

This holiday season, Miu Miu unveils its Holiday 2024 Campaign, "Irreverent Wonder," a unique blend of nostalgia, spontaneity, and charm. Directed by Edward Quarmby and featuring the versatile actress Emma Corrin, the campaign blurs the line between reality and fantasy, capturing the joy of the present with a playful twist on traditional holiday themes.

Set against an elegantly neutral backdrop with silk-covered walls, vibrant furnishings, and statement pieces like a grand piano and an intricately patterned sofa, the campaign invites viewers into a space that contrasts simplicity with eclectic color. Corrin moves naturally through this setting, embodying the campaign's light-hearted essence that encourages playfulness and freedom from judgment.

Corrin’s wardrobe in the campaign shifts seamlessly from cozy, relaxed looks to dazzling, party-ready outfits for the modern woman. Featured pieces include shearling coats, plaid sets, and leather moccasins, paired with Miu Miu’s signature bags—Arcadie, Adventure, Penny, and Wander. Shoes range from Plume sneakers to knee-high boots and brogues, presenting each piece as part of a festive, yet grounded, holiday style.

A standout element of the campaign is Miu Miu’s 2024 Upcycled collection, which showcases the brand’s commitment to sustainability with garments crafted from re-purposed deadstock materials like yarn, kilts, and leather. The upcycled pieces embody a playful yet sophisticated spirit, celebrating the holidays and highlighting the beauty of reimagined design.