Gucci’s Winter 2024 Campaign “To the Mountains” Stars Kendall Jenner

Discover Gucci's "To the Mountains" Gift Campaign 2024. Kendall Jenner stuns in chic winter fashion, blending elegance and practicality.

Gucci embraces the magic of winter with Chapter 2 of its 2024 Gift Campaign, titled “To the Mountains.” Featuring supermodel Kendall Jenner, the campaign also stars Kirsty Hume, her daughter Violet Hume, and Devyn Garcia in a visually striking ode to chic seasonal style.

Kendall allures and captivates in standout pieces, including a sleek two-piece GG Monogram ensemble with a crop top and skirt. She also exudes glamorous sophistication in a puffer jacket paired with denim, accessorized with one of Gucci’s signature statement bags.

Shot by Anthony Seklaoui against a serene snowy backdrop, the campaign perfectly captures Gucci’s neutral-toned, cream-colored aesthetic for the season. Creative director Sabato De Sarno leans into monogram prints and layering, spotlighting Gucci’s iconic handbag designs like the Jackie bag, Emblem bag, and GG Marmont. Styled by Francesca Burns, these accessories are paired with cozy knitwear, fuzzy boots, and thick socks, creating a luxurious yet practical winter wardrobe.

The “To the Mountains” campaign beautifully marries high fashion with winter practicality, emphasizing timeless designs and stylish comfort. Gucci’s take on winter essentials, led by the star power of Kendall Jenner, makes this campaign a must-watch for fashion enthusiasts.