Heidi Klum and Leni Klum pose together in the Intimissimi lingerie spring 2024 ad

Intimissimi’s Spring 2024 campaign brings a fresh burst of grace and elegance, with Heidi Klum and her daughter Leni continuing their iconic partnership with the Italian lingerie brand. Since their debut collaboration in 2022, the mother-daughter duo has become the embodiment of Intimissimi's refined and timeless aesthetic.

Heidi Klum embraces lace lingerie for Intimissimi’s spring 2024 ad

This season’s collection beautifully combines traditional craftsmanship with modern style, presenting intricate lace and floral embroidery. The line features a variety of romantic lingerie pieces, from floral-adorned robes to structured corset tops, each piece evoking a soft, delicate charm.

Among the standout items are the balconette bras, which blend comfort with high-fashion appeal. Heidi, at 50, models a stunning secret garden print balconette bra with matching panties, radiating elegance. Her daughter Leni complements this look in a ‘Romance Yourself’ floral balconette with coordinated bottoms, creating a harmonious mother-daughter style narrative.

Leni Klum shows off floral designs in Intimissimi’s spring 2024 campaign

Set against soft, pastel backdrops, the campaign images tell a beautiful story of family bonds and shared style, reinforcing the Klum legacy in the world of fashion.