Dakota Johnson Dazzles in Gucci’s Florence-Themed Holiday Campaign

Gucci celebrates the holiday season with Chapter 4 of its Gucci Gift campaign, set against the enchanting backdrop of Florence. Starrin...

Gucci celebrates the holiday season with Chapter 4 of its Gucci Gift campaign, set against the enchanting backdrop of Florence. Starring Dakota Johnson, Julia Garner, and Ni Ni, the campaign highlights the brand's luxurious party-ready styles amidst the historic city’s timeless beauty.

The collection exudes opulence, featuring shimmering sequins, elegant slip dresses, and striking accessories. Gucci’s iconic handbags—the Jackie Notte, Jackie 1961, and Bamboo 1947—take center stage, reimagined in metallic hues, bold Rosso Ancora shades, and adorned with crystal embellishments. Complementing these pieces are Gucci Signoria slingbacks and the brand’s Horsebit fine jewelry, adding a touch of sophistication to the festive looks.

Captured through the poetic lens of Anthony Seklaoui, the nighttime imagery of Florence underscores the joy of connections, a theme central to the campaign. The dreamy visuals blend the city’s artistic legacy with Gucci’s signature glamour.

In an innovative twist, Gucci enhances the experience with an updated Gucci App for Apple Vision Pro. This interactive platform allows users to explore the campaign’s visuals and products in immersive settings, bridging the festive charm of The Savoy Hotel and Florence with cutting-edge technology.