Jisoo, Mile, and Apo Shine at Dior Gold House Opening in Bangkok

Golden Night in Bangkok: Dior celebrated the grand opening of its Gold House concept store in Bangkok on Friday, drawing a glittering lineup of celebrities led by brand ambassador Jisoo from the K-pop sensation Blackpink.

Jisoo stunned in a black lace gown, perfectly paired with a matching Lady Dior bag, embodying the brand's elegance. She was joined by a roster of Thai stars, including Tontawan “Tu” Tantivejakul, Nattawin “Apo” Wattanagitiphat, Phakphum “Mile” Romsaithong, Jirayu “James” Tangsrisuk, and Kimberley Anne Woltemas—who famously wore a custom Dior gown for her wedding last year.

The Dior Gold House, located at 1029 Ploenchit Road in the prestigious Ploenchit district, underscores Thailand's prominence in the luxury market. Surrounded by upscale apartments, luxury malls, and embassies, the store offers an opulent experience. Beyond showcasing Dior’s latest creations, the store features art from nine local Thai artists and a café serving exquisite treats by renowned chef Mauro Colagreco.

This boutique marks Dior’s fifth standalone store in Bangkok, complementing its locations at Bangkok Emporium, Siam Paragon, Icon Siam, and Bangkok Suvarnabhumi Airport. Dior also maintains a presence in Phuket, a popular luxury destination in Thailand.

The Gold House opening not only celebrated Dior's expanding footprint in Thailand but also its commitment to blending global luxury with local artistry.