Kate Spade’s Holiday Campaign Celebrates Friendship with Madison Beer

Kate Spade New York has unveiled its new holiday campaign, featuring Grammy-nominated singer-songwriter Madison Beer alongside her best friend Lena Fultz and influencers Lilly Russell and Pamela Valdez. The campaign, launching alongside the 2024 Holiday Gift Guide, celebrates the joy of friendship and its power to inspire.

In a docu-style narrative, the campaign emphasizes the theme of "best friend energy." Each cast member was asked to nominate a friend who embodies joy and inspiration. Before the shoot, Beer joined Russell and Valdez in surprising their chosen friends via a video call, inviting them to be part of the campaign. The final visuals highlight heartfelt reasons why each friend was selected, underscoring the campaign’s celebration of friendship.

“This holiday campaign is about honoring the friendships that mean the most to us,” said Beer. “For me, that’s my best friend, Lena. It’s a tribute to the people who show up for us and make life brighter.”

The campaign, directed by Ali Mitton and photographed by Tory Rust, launched Friday and is being showcased on Kate Spade’s website and social media channels. It also promotes the brand’s 2024 Holiday Gift Guide, live now at katespade.com.

Eva Erdmann, CEO and Brand President of Kate Spade New York, explained, “This campaign celebrates the emotional connections that define Kate Spade. We’ve taken a fresh approach this season, moving beyond traditional gifting messages to recognize the incredible value of a true, caring friend.”

The star of this season’s collection is the Kate Spade New York Deco Chain shoulder bag. Featuring a minimalist yet sculptural design, it has been reimagined for the holidays with mixed materials and quilted details, making it the centerpiece of the festive lineup.

This heartfelt campaign reinforces the idea that the best gift this season is celebrating those who bring joy and inspiration into our lives.