Olivia Rodrigo Unveils Bold Looks in Lancôme’s L’Absolu Rouge Drama Matte Campaign

Pop sensation Olivia Rodrigo stars in Lancôme’s latest campaign for its L’Absolu Rouge Drama Matte lipstick. As a newly minted bran...

Pop sensation Olivia Rodrigo stars in Lancôme’s latest campaign for its L’Absolu Rouge Drama Matte lipstick. As a newly minted brand ambassador, Rodrigo debuts two eye-catching makeup looks that embody the collection’s bold and versatile spirit.

In one striking visual, Olivia stuns in shade 430, Plum Addiction. Her sleek ponytail and dramatic burgundy dress enhance the edgy sophistication of the look. In another standout shot, she wears shade 399, Haute en Pink, paired with a chic knit top and her signature flowing dark hair for a softer yet equally captivating vibe.

Lancôme’s L’Absolu Rouge Drama Matte line introduces 10 vibrant new shades, expanding the collection to a total of 18. With a revamped formula enriched with ceramides, the lipsticks provide a luxurious matte finish while maintaining hydration and comfort.

The campaign is accompanied by a commercial featuring Olivia’s hit song “Get Him Back.” As Rodrigo poses confidently for the camera, she showcases the versatility of these matte lipsticks—perfect for making a statement, whether you prefer a daring plum or a vivid pink.