Abby Champion Leads Tommy Hilfiger’s Timeless Spring 2025 Denim Campaign

Tommy Hilfiger Denim’s Spring 2025 collection takes the spotlight in a minimalist campaign fronted by Abby Champion. Set against a stark studio backdrop, the campaign focuses entirely on the collection’s effortless designs, including button-up denim shirts, relaxed jeans, and signature branded details.

Clean, directional lighting emphasizes every texture, from the crisp structure of the shirts to the refined washes on the jeans, delivering a timeless aesthetic that embodies understated elegance.

Returning after her success in last fall’s campaign, Abby Champion brings an approachable charm to the collection. In a statement, she shares her love for denim, describing it as a versatile staple in her personal wardrobe. “I love how denim can be styled in so many ways, always making me feel comfortable and confident,” she says.

The Spring 2025 collection offers a modern take on classic denim staples, with tailored fits and relaxed styles designed to mix and match effortlessly. Each piece is crafted to inspire individuality and self-expression while maintaining a timeless, versatile appeal.