Beabadoobee Leads GUESS JEANS' Star-Studded 2025 Campaign
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GUESS JEANS kicks off 2025 with a striking new campaign featuring singer-songwriter Beabadoobee, poet and model Kai-Isaiah Jamal, and musician Gene Gallagher. Under the creative direction of Nicolai Marciano, the campaign captures the essence of modern style with timeless appeal, brought to life through the lens of photographer Rafael Pavarotti.
Showcased in elegant black-and-white portraits, the campaign highlights key pieces from the latest GUESS JEANS collection, crafted with the brand’s innovative AIRWASH technology for sustainable and elevated denim. Beabadoobee stuns in the brand’s signature wide-leg jeans paired with a matching trucker jacket, layered effortlessly over a denim shirt and logo tank. Each muse embodies GUESS JEANS’ iconic blend of heritage and forward-thinking design.
The campaign coincides with Marciano’s push to expand GUESS JEANS’ global presence, marked by flagship store openings in Tokyo and Los Angeles, with new locations planned for Poland and Dubai.
Discover the latest styles from GUESS JEANS and explore the full campaign now on the GUESS website.
