Bella Hadid Revives Y2K Vibes in MISS SIXTY’s SS25 Campaign

MISS SIXTY, the iconic women’s denim brand, is making a stylish comeback with its Spring/Summer 2025 collection, and Bella Hadid is...

MISS SIXTY, the iconic women’s denim brand, is making a stylish comeback with its Spring/Summer 2025 collection, and Bella Hadid is leading the charge. The nostalgic campaign takes a playful Y2K-inspired approach, transporting us to a retro supermarket while capturing the brand’s vintage charm and “effortless Italian ease.”

In the campaign, Bella stuns in standout pieces such as the Lip Print T-shirt, Rhinestone Flared Jeans, and a Studded Leather Belt. One of the collection’s must-have items is the Motorcycle Bag—a vintage-inspired design crafted from cattle leather, featuring a chic multi-pocket silhouette.

Founded in 1991, MISS SIXTY celebrates its vintage heritage with the SS25 collection, offering nostalgic staples like flared jeans, buckle belts, fitted silhouettes, and even denim heels. The designs are infused with Bella’s signature Western-inspired flair, giving the collection a fresh yet retro edge.

Explore the soon-to-be-iconic campaign and shop the full SS25 collection now on MISS SIXTY’s website.