Fendi’s Spring 2025 Campaign Embraces Soft Glam with Vintage Elegance and Art Deco-Inspired Designs

Fendi’s Spring 2025 campaign is a dreamy ode to vintage-inspired glamour, blending timeless elegance with modern sophistication. Sh...

Fendi’s Spring 2025 campaign is a dreamy ode to vintage-inspired glamour, blending timeless elegance with modern sophistication. Shot by legendary photographer Steven Meisel, the campaign features models Mona Tougaard, Lina Zhang, and Karolina Spakowski against a soft pink backdrop, creating a romantic and ethereal atmosphere.

Drawing inspiration from 1925—the year of Fendi’s founding—the collection pays homage to the brand’s heritage while embracing contemporary artistry. Art Deco influences shine through in flowing sheer fabrics, intricate beaded embellishments, and structured handbags that seamlessly balance the past and present.

Stylist Carlyne Cerf De Dudzeele masterfully curates looks that pair embroidered dresses with bold accessories, including sculptural earrings and embellished heels. The campaign also highlights the evolution of Fendi’s iconic bags, with the Mamma Baguette and Peekaboo reimagined with rich textures, delicate floral appliqués, and playful fringe details.

A palette of soft greens, blush pinks, and classic black tones adds a serene and calming touch to the collection, making it a perfect representation of spring’s understated beauty. Fendi’s Spring 2025 campaign is a celebration of soft glam, proving that vintage inspiration can feel fresh and modern in the hands of a visionary brand.