Gisele Bündchen Embraces the Bow Trend in Vivara’s Festive 2024 Campaign
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In a celebration of holiday elegance, Gisele Bündchen takes center stage in Vivara Jewelry's Christmas 2024 campaign. Unveiled last month, the campaign is a visual treat that captures the warmth and joy of the season. Against a peachy backdrop radiating festive charm, Gisele’s timeless beauty is brought to life by the lens of photographer Fernando Tomaz.
Under the expert styling of Pedro Sales, Gisele stuns in two distinct yet complementary looks. The first outfit features a plunging black top, accentuated by bold green agate jewelry. The triangular designs of the earrings and bracelets lend a modern, geometric flair to the ensemble, while a sleek high ponytail adorned with a chic black bow ties the look together, quite literally, embracing this season’s bow trend.
The second look is a soft contrast, with Gisele wearing a sheer peach turtleneck layered with delicate chain necklaces. Bathed in soft, glowing light, her dewy complexion—courtesy of makeup artist Henrique Martins—adds a radiant, festive glow that perfectly complements the jewelry’s understated elegance.
Vivara’s campaign masterfully combines contemporary trends with timeless sophistication, making it a standout this holiday season. Gisele’s effortless grace and the striking designs reinforce the brand's status as a beacon of festive luxury.


