Kendall Jenner poses for the Adanola January 2025 campaign

Kendall Jenner exudes casual elegance in Adanola’s January 2025 campaign. The Manchester-based brand, known for blending activewear with streetwear, enlisted Kendall to highlight its newest collection of versatile wardrobe essentials.

Captured by photographer Sean Thomas and styled by Carlos Nazario, the campaign evokes a nostalgic 80s and 90s aesthetic with clean lines and minimalist tones. Adanola’s fresh collection seamlessly transitions from workouts to everyday wear, embodying both style and practicality.

Key pieces include sculpting activewear, refined track sets, cozy knit layers, and relaxed sweats—perfect for mixing and matching. Kendall’s effortless vibe aligns with Adanola’s mission to unite form, function, and timeless design.

"Had so much fun shooting the new Adanola campaign. Collaborating with such a talented team of creatives was inspiring, and the comfort and quality of the new collection made the experience truly exceptional," says Kendall.

Ranging from $38 to $130, the collection is available now on Adanola’s website.

Adanola January 2025 Campaign

Wearing sculpted activewear, Kendall Jenner fronts Adanola’s January campaign