Liu Wen Captivates in Prada’s Bold Spring 2025 Campaign

Prada welcomes spring-summer 2025 with an electrifying campaign featuring Liu Wen, one of the world’s most celebrated supermodels. Following the brand’s recent collaboration with actress Carey Mulligan, this latest campaign shifts focus to the commanding presence of Liu, captured in a series of striking studio portraits by legendary photographer Steven Meisel.

Liu’s unflinching gaze and poised demeanor set the tone for the campaign, exuding a sense of power and elegance. Shadows in the minimalist backdrop create an air of mystery, highlighting the intricate layers of the collection. From structured bralette tops to impeccably tailored skirts, Prada’s latest designs showcase a harmonious balance between boldness and refinement. Complementing these pieces are the brand’s iconic handbags, reimagined with a fresh perspective.

The campaign’s palette bursts to life with vibrant hues of orange, plum, and green, juxtaposed against classic neutrals. Accessories like oversized bags and sleek belts further elevate the ensembles, reinforcing the transformative essence of Prada’s vision for spring.

Accompanying the imagery is a campaign film that deepens the narrative. Set to a rhythmic, enigmatic soundtrack, the video captures Liu striking a series of dynamic poses, illustrating fashion’s ability to redefine identity and evoke emotion.

With Liu Wen at its helm, Prada’s spring-summer 2025 campaign is a masterclass in modern