Natalia Vodianova Captivates in Ermanno Scervino’s Spring 2025 Campaign

Natalia Vodianova returns as the face of Ermanno Scervino’s Spring-Summer 2025 campaign, captured through the lens of Luigi & I...

Natalia Vodianova returns as the face of Ermanno Scervino’s Spring-Summer 2025 campaign, captured through the lens of Luigi & Iango. Set in a softly lit hotel room reminiscent of 1970s Italian cinema, the campaign radiates intimacy, sensuality, and understated luxury.

The warm light and nostalgic ambiance perfectly complement the collection’s themes of freedom and craftsmanship. Vodianova’s effortless poise showcases designs that fuse innovative materials with meticulous attention to detail.

Among the standout pieces is the guêpière-inspired cotton shirt, a masterful combination of structure and softness, embodying modern femininity. The muslin and Valenciennes lace bra further pushes boundaries, embracing lingerie-inspired elements with a hint of rebellion.

The floral dévoré jacket, mimicking aged denim, brings a vintage yet contemporary feel, while the trompe-l’œil scuba jacket plays with texture and visual intrigue. Each piece in the collection balances delicacy and boldness, reflecting the brand’s signature aesthetic.

With her relaxed yet commanding presence, Vodianova brings the collection to life, wearing everything from intricate lace dresses to structured outerwear. This campaign is not just a showcase of Ermanno Scervino’s Spring 2025 designs—it’s a celebration of the duality of control and abandon, captured in timeless style.