Prada Features Carey Mulligan in Transformative Spring 2025 Campaign

Prada has unveiled its Spring 2025 campaign, starring three-time Academy Award nominee Carey Mulligan. Captured by legendary photographer Steven Meisel, the campaign explores themes of identity and transformation, showcasing the multifaceted essence of both the actress and the Prada brand.

In a statement, Prada described the campaign as a celebration of “plurality,” emphasizing individuality and the diverse facets that define its evolving identity. Co-creative directors Miuccia Prada and Raf Simons set out to highlight the many ways of being Prada, a concept reflected in the collection and its artistic presentation.

Mulligan’s appearances in the campaign are strikingly versatile, featuring a series of individual portraits that highlight her transformative ability. Her looks range from long, straight hair to short pixie cuts and bold black wigs. She models an array of outfits, including a floral summer dress, a pleated skirt under an argyle sweater paired with pumps featuring winged heels, and a pink blouse over gray slouchy pants accented with trompe l’oeil belts.

The tagline “Carey Mulligan Acts Like Prada” accompanies the imagery, a nod to the brand’s Fall 2021 “Feels Like Prada” campaign. Prada explained that this mantra underscores the performative nature of fashion — clothing as a transformative tool that shifts perceptions and embodies alternate realities. The campaign blurs the line between performance and self-expression, using Mulligan as a vessel to reflect Prada’s philosophy of change and complexity.

Miuccia Prada and Simons’ designs, like Mulligan’s performances, resist easy categorization. The unpredictability and coexistence of contradictions in their work mirror the complexities of modern humanity and the contemporary world.

A longtime fan of the brand, Mulligan has frequently worn Prada on the red carpet and attended the Spring 2025 show during Milan Fashion Week. Her collaboration with the fashion house in this campaign solidifies her as a fitting muse for Prada’s ever-evolving narrative.