Stray Kids’ Bang Chan Becomes FENDI’s Newest Brand Ambassador

Bang Chan, leader of K-pop powerhouse Stray Kids, has been officially crowned as FENDI’s latest brand ambassador, marking a monumental moment for the luxury fashion house as it celebrates its 100th anniversary year.

The partnership has been a long time in the making. From attending FENDI’s Spring/Summer 2025 show at Milan Fashion Week to showcasing the brand’s designs at events like the Stray Kids World Tour and BST Hyde Park 2024 festival, Bang Chan has become synonymous with the Italian label’s chic and innovative style.

In a joint Instagram reveal, Chan stunned fans in a preppy FENDI look, captioning the post with the intriguing phrase: “The story has just begun.” The announcement solidifies his connection to the brand, with Chan sharing in a press release, “I felt an immediate connection to FENDI with its creative and fun spirit. It is my honor to join the FENDI family in its 100th anniversary year, which makes it even more special.”

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As FENDI gears up for its milestone co-ed fashion show in Milan this February, the anticipation grows over whether Bang Chan will grace the runway or front row, further cementing his influence in the fashion world.

With this announcement, FENDI and Bang Chan blend the worlds of luxury fashion and global music, ensuring the K-pop icon’s impact will resonate far beyond the stage. This collaboration not only reflects the brand’s creative evolution but also highlights Chan’s growing role as a style icon in his own right.