UGG’s Winter 2024 Campaign Brings Bold Snow Day Vibes

UGG’s Winter 2024 campaign plunges into frosty fun, showcasing a collection that combines practicality with playful flair. Captured...

UGG’s Winter 2024 campaign plunges into frosty fun, showcasing a collection that combines practicality with playful flair. Captured by photographer Javier Castán, the campaign unfolds against stunning snowy landscapes, bringing bold energy to winter essentials.

Stylist Rúben De Melo Moreira masterfully blends rugged functionality with vibrant hues, creating standout looks that elevate traditional winter wear. One striking ensemble features a vivid red coat paired with lace-up snow boots, delivering a pop of color that contrasts beautifully with the icy backdrop. Oversized outerwear, chunky knits, and colorful scarves inject warmth and whimsy into cold-weather dressing.

A particularly joyful moment in the campaign sees a model sprawled in the snow, sporting playful ear muffs and floral prints that exude youthful energy. UGG also incorporates textured neutrals and rust-toned suits, layered under plush puffer jackets for a polished yet cozy aesthetic.

From snowmobile adventures to carefree tumbles through fresh powder, UGG’s Winter 2024 campaign captures the essence of snow day style — functional, fashionable, and full of personality.