Bella Hadid Embraces Country Chic in New Frankies Bikinis Collaboration

Bella Hadid and Frankies Bikinis have unveiled an exciting collaboration featuring an extensive 108-piece collection of swimwear and a...

Bella Hadid and Frankies Bikinis have unveiled an exciting collaboration featuring an extensive 108-piece collection of swimwear and apparel. The collection, which debuted on Thursday, showcases pieces that are as personal as they are fashionable.

The supermodel and Orabella founder has teamed up with the Malibu-based beachwear brand to curate a collection that includes bikinis, breezy dresses perfect for spring, and an array of stylish accessories. The collection will launch in three separate drops, with the first arriving on March 4, followed by releases in April and June. While full pricing details have yet to be announced, the collection will be available for purchase on Frankies Bikinis' official website.

“This collaboration holds a special place in my heart. I love the creative process, and working with someone I cherish makes it even more meaningful,” Hadid expressed in a press statement. “We poured our hearts into this collection, and sharing this journey with one of my dearest friends makes it even more rewarding.”

The Bella Hadid x Frankies Bikinis collection blends rustic, romantic, and playful aesthetics. Highlights include gingham-printed dresses with delicate lace accents, cozy loungewear sets, intricate embroidery, and swimwear crafted from unique textures like suede and denim. A standout from the collection is the Salt Water Eyelet, featuring floral embroidery and Hadid's name, while the Love Bug swim category showcases bandana-print lining and an artistic depiction of Hadid and Frankies Bikinis Founder Francesca Aiello on horseback. A longtime equestrian, Hadid’s passion for horses made her Yellowstone cameo all the more fitting.

For Hadid and Aiello, this collaboration represents a nostalgic milestone. The two childhood friends from Malibu have maintained their close bond while excelling in their respective industries. “Designing this collection with Bella has been a dream. Creating alongside someone you love, especially someone as talented and kind as Bella, is incredibly special,” Aiello shared in the press release.

The campaign perfectly encapsulates the collection’s carefree and bohemian essence. Hadid played a key role in styling, ensuring the pieces reflected her signature touch, alongside stylist Molly Dickson. The dreamy imagery was captured by photographer Alana O'Herlihy on a picturesque ranch.

Hadid’s latest fashion endeavor marks her continued evolution after taking a step back from modeling. Since her relationship with Adan Banuelos began in 2023, she has fully embraced the Western-inspired aesthetic. Her affinity for cowboy boots, suede accents, and rustic charm has been evident, and this collection is a direct reflection of her love for country style.

With gemstone embellishments and Western-themed belt buckles, the collection strikes a seamless balance between boho beachwear and rodeo-inspired fashion. The first drop of the 108-piece collection is set to launch on Tuesday, March 4, with two additional releases scheduled for April and June 2025. Each drop will be available at 12 p.m. EST exclusively on frankiesbikinis.com.