Ferragamo’s Spring 2025 Campaign: A Tuscan Ode to Timeless Elegance

Ferragamo’s Spring-Summer 2025 campaign is a masterful blend of history and modernity, set against the stunning backdrop of Villa Mangiacane in Tuscany. Captured by acclaimed photographer Juergen Teller, the campaign stars models Liu Wen, Claudia Campana, and Naoki Sumiya, who bring the collection to life amidst the villa’s Renaissance frescoes and serene landscapes.

The designs showcase Ferragamo’s signature elegance with a contemporary twist. Standout pieces include sculptural sandals, ballet shoes adorned with silk ribbons that wrap around the calf, and sleek patent red kitten heels inspired by the brand’s iconic archives.

Accessories play a starring role, with the intricately interlaced Gancini coat and the soft nappa Gancini-pierced bag adding a touch of luxury. The frayed cotton version of the Hug bag introduces a relaxed yet sophisticated vibe to the collection.

Styled by Lotta Volkova, the campaign emphasizes light layering and bold accessories, creating a harmonious balance between classicism and playfulness. Creative director Maximilian Davis shares, “It’s about showing the elegant classicism of the brand, but making it a little more perverse, a little more playful.”