Tate McRae Stars in adidas Sportswear’s Lightblaze Sneaker Campaign

adidas Sportswear has officially stepped into its Lightblaze era, unveiling a bold new sneaker campaign featuring global pop sensa...

adidas Sportswear has officially stepped into its Lightblaze era, unveiling a bold new sneaker campaign featuring global pop sensation Tate McRae. The campaign highlights the Lightblaze sneaker’s sleek design and versatility, making it a must-have for everyday wear.

The Lightblaze sneaker boasts a monochromatic color-blocked aesthetic, with bold three-stripe branding along the outer foot for a striking look. Its upper combines suede, leather, and mesh overlays, adding texture and dimension to its sharp, minimalist design. Built for comfort, the sneaker features a Lightstrike midsole—borrowed from adidas’ high-performance running line—for lightweight cushioning and all-day support. A full-length rubber outsole ensures durability and traction, making it perfect for any setting.

In the campaign, Tate McRae effortlessly showcases the sneaker’s energy, pairing it with a cropped tank, oversized cargo pants, and a belly chain. Her streetwear-inspired styling proves the Lightblaze’s versatility, from casual outings to high-energy rehearsals.

“From tour rehearsals to meeting friends for dinner, I need a shoe that can take me from day to night and promise me ultimate comfort, which is why I am a huge fan of adidas Sportswear’s new Lightblaze model,” Tate shared.

The first Lightblaze model is now available in stores, on the adidas website, and via the adidas app, with fresh colorways set to drop later this year.