Anitta Leads True Religion’s Bold SS25 Campaign with a Message of Self-Expression

Anitta is featured in True Religion’s new “Own Your True” platform campaign.

Brazilian pop sensation Anitta is the face of True Religion’s Spring/Summer 2025 campaign, bringing her signature fearless energy to a collection designed for self-expression. Now available, the SS25 drop embraces individuality with oversized silhouettes, destructed denim, and bold camo prints—all while honoring True Religion’s deep-rooted influence on culture.

“When you know who you are, nothing can stop you,” Anitta shared. “My personal ‘true’ religion is loving myself and embracing everything that makes me who I am. I’ve always loved True Religion, and I’m excited to encourage others to live their most authentic lives.”

The collection pulls inspiration from True Religion’s legacy while reimagining classic styles. Expect baggy denim, ‘90s-inspired acid washes, sport mesh tops, and graphic baby tees that channel the best of Y2K fashion. The men’s line also leans into ‘90s hip-hop influences, making for a statement-heavy release.

Anitta’s unapologetic confidence makes her the perfect fit for the campaign, which highlights Super T stitching, cropped tees, and signature Y2K washes. The brand’s exclusive statement reads, “Known for her fearless authenticity and passion, Anitta brings unapologetic energy to True Religion’s SS25 collection, inspiring audiences to embrace their true selves—something she has championed throughout her 13-year career.”