Barbara Palvin Stars in Intimissimi’s Ultra-Comfy "UnderWow" Campaign

Barbara Palvin is proving that comfort and sensuality can go hand-in-hand as the face of Intimissimi’s latest lingerie collection, UnderWow. The Italian brand’s newest line is designed to hug your curves without compromise, blending luxurious softness with everyday wearability.

“The secret? An ultra-velvety natural fiber that moves with you,” the brand reveals. From the effortless Erica bralette to the lightly supportive Francesca balconette, each piece—including the Daniela, Bellissima, and Emma styles—comes in Honey Soft Beige and classic Black, offering a barely-there feel that still makes an impact.

Palvin, who previously fronted Intimissimi’s Denise bra, embodies the collection’s ethos: confidence through comfort. “Barbara’s magnetic elegance perfectly captures the intimacy of this experience,” the brand shares. “With UnderWow, every woman can embrace uncompromising femininity—because feeling good should never mean sacrificing style.”

The verdict? Finally, lingerie that wows without the "ow."