PUMA & Hello Kitty Unveil a Nostalgic, Street-Chic Sneaker Collection

PUMA and Sanrio have joined forces for a vibrant, nostalgia-infused collaboration that merges the world of streetwear with the whimsical charm of Hello Kitty and her friends. Inspired by the dreamy hues of 1990s Los Angeles sunsets, this playful collection features pastel tones, watercolor graphics, and doodle-style illustrations that bring a fresh, youthful energy to classic sporty silhouettes.

The apparel lineup embraces a mix of comfort and style, with oversized hoodies, ribbed tank tops, flared leggings, and graphic t-shirts adorned with Hello Kitty motifs. Puff prints and holographic details add a fun, dynamic twist to these everyday essentials. One standout piece? A one-piece jumpsuit covered in a tonal Hello Kitty pattern—perfect for making a statement.

The sneaker designs take the collaboration to the next level. The PUMA Suede XL comes in bold pink or sleek black, while the Easy Rider gets a Kuromi-inspired makeover with watercolor accents. My Melody’s signature soft aesthetic shines through on the Palermo sneaker, and special details like overdyed midsoles and lace shrouds make each pair a must-have.

Designed for fans of all ages, this limited-edition collection blends sporty street style with the timeless appeal of Hello Kitty. The collection is available now at PUMA.com, flagship stores, and select retailers.