Victoria’s Secret Bombshell Celebrates 15 Years with a Fresh New Look

Victoria’s Secret is marking 15 years of Bombshell, its iconic fruity floral fragrance, with a stunning new campaign starring Devyn Garcia. The bestselling scent—loved for its bold yet feminine appeal—has been given a glamorous bottle refresh, capturing the essence of confidence and allure.

Photographed by Lachlan Bailey, the campaign features Devyn in a dreamy outdoor setting, surrounded by lush greenery. Styled by Emmanuelle Alt, she wears soft pink and white striped designs, paying homage to Victoria’s Secret’s signature aesthetic. Flowing ruffles, delicate florals, and gold-accented accessories enhance the fragrance’s ethereal, feminine energy.

While the bottle gets a makeover, the beloved Bombshell fragrance remains unchanged. It opens with the bright, juicy notes of Brazilian purple passion fruit, unfolds into the soft elegance of Shangri-La peony, and settles into the creamy warmth of Madagascar vanilla orchid.

“After 15 years of Bombshell, there are so many reasons to celebrate this iconic fragrance,” says perfumer Adriana Medina. “I never estimated the power of how many women this fragrance has touched during all these years.”