Charlotte McKinney Shines in SHAY Jewelry’s Sun-Kissed 2025 Campaign

Charlotte McKinney dazzles in SHAY Jewelry’s SS2025 campaign, modeling diamond pieces that blend runway glam with effortless California cool.

Sunlight dances across diamonds in SHAY Jewelry's Spring-Summer 2025 campaign, starring model Charlotte McKinney and lensed by Justin Wilczynski. The shoot—a celebration of radiant skin, natural beauty, and unapologetic sparkle—showcases the brand’s signature blend of laidback luxury.

McKinney wears SHAY’s most coveted designs, from stacked 18K gold rings to diamond-heavy bracelets that glint with every movement. The standout? A mesmerizing floating bezel setting that makes diamonds appear to hover mid-air, catching light from every angle.

Styled with both drama and ease, the jewels shine against relaxed silhouettes—like a ribbed off-the-shoulder knit that lets layered necklaces take center stage, or an oversized white shirt that turns bold cuffs and cocktail rings into the main attraction. Even barefoot in denim, McKinney makes a layered pendant look effortlessly chic.

"This campaign is all about that sun-kissed glow and lived-in luxury," says SHAY co-founder Tanaz Shayan. "It’s flirty, confident, and casually bold—just like the woman we design for."

Each piece is handcrafted in Los Angeles, merging modern artistry with timeless appeal. Whether it’s a delicate chain or a showstopping choker, SHAY proves diamonds belong as much in daylight as they do on the red carpet.