Heidi and Leni Klum Reunite for Intimissimi Lingerie Campaign Amid Ongoing Backlash

Heidi and Leni Klum pose in Intimissimi’s latest lingerie campaign despite ongoing backlash over their mother-daughter partnership.

Heidi Klum and her daughter Leni are once again teaming up for Intimissimi, posing in lingerie for the Italian brand’s latest campaign despite continued public criticism.

The 50-year-old supermodel shared a slideshow of the new shoot on Instagram, writing, “Another year with @intimissimi ❤️ This time with the basic collection made of silk and microfiber: minimalist, elegant and super comfortable.” In a short campaign clip, Heidi and Leni, 20, pose in coordinated neutral bras and underwear, smiling at one another.

While Heidi disabled comments on her post, feedback quickly surfaced on Leni’s page. Some users called the campaign “odd” and “inappropriate,” questioning the choice to model lingerie together. “This is a weird brand deal to do with your mom,” one comment read.

Others, however, praised the duo, calling them “beauties” and applauding their confidence.

This isn’t the first time the pair has sparked conversation. Their October 2024 Intimissimi shoot also drew mixed reactions, particularly after a video showed the two feeling the fabric on each other’s garments.

Still, the Klums remain unfazed, continuing their partnership with the brand into its third year—proving they’re sticking with what works for them, regardless of the controversy.