Sweet Love Drops Debut Single ‘Bad Guy’ as UK’s Next Girl Group to Watch

UK girl group Sweet Love drops debut single Bad Guy, backed by the Spice Girls and poised to be the next big name in pop.

Sweet Love is ready to take over pop music. The UK’s newest girl group dropped their debut single Bad Guy on Friday, and it’s already generating serious buzz.

The four-piece—Venice, Honey, Jasmine, and Maya—has been making waves on social media with over 1.3 million fans and nearly a billion video views. Now, they're hitting the charts with a bold, catchy track produced by Indigo Kxd (known for work with HRVY and Azuma).

Described as “unapologetic and bold,” Bad Guy blends pop, R&B, and dance with attitude. The song explores the thrill and danger of falling in love—and it’s got the energy of a summer anthem.

Sweet Love is drawing comparisons to UK girl band icons like Little Mix and Sugababes, and even the Spice Girls have shown their support after the group covered Mama on Mother's Day.

“This is music to scream in the car with your best friends,” the group said. “We’ve worked so hard on Bad Guy—this is only the beginning.”

With influences from Sabrina Carpenter to Christina Aguilera, Sweet Love’s sound is fresh, fearless, and ready to dominate playlists. Their fanbase, the Sweethearts, is already massive—and growing fast.

Bad Guy is available now on all major streaming platforms.